“Dress to Impress” no longer seems to be the fashion motto that people around the world stay true to with the newest trend of “athleisure” – wearing athletic clothing in non-athletic settings – dominating the fashion and retail industries today. Athletic-casual wear has become increasingly acceptable for use in a variety of situations, and customers have most certainly jumped onto the trend. After all, athleisure makes comfortable clothing appear fashion-forward.
Athleisure is a hybrid between daily business casual and athletic wear, in which the line between clothing appropriate for a day in the gym and a day in school has been blurred. The durability of sportswear and the versatility of business casual has been meshed to create not only a new sense of fashion, but also a new lifestyle full of kale juice, spin class, and the #healthgrind.
Lululemon, Nike, Adidas, and other sportswear companies have managed to tailor their clothing to fit the new rising trend of athleisure, with sports bras that have more intricate detailing, thicker, high waisted yoga pants, oversized, cuter hoodies, and more. These stylistic changes are proving to bear fruit, as more and more people are wearing these outfits that give off the effortlessly cool and chic look while being comfortable the entire time.
Vogue, one of the leading fashion and lifestyle companies in the industry, has even released an article about the “5 Golden Rules of Athleisure” describing how people should go about wearing this popular trend without being overboard.
The increase in athleisure wasn’t just due to those who wanted something more acceptable to a late brunch immediately after attending an intense workout class. With supermodels, yoga instructors, and gym rats posting their workouts and healthy recipes all over Instagram, fitness has never been so fashionable, and sportswear never so stylish.
Athleisure, however, might simply be a fashion trend that has come and will soon go. Maybe one day, we will all look back at ourselves and cringe at the fact that we wore yoga pants and crop tops all day without ever hitting the gym once. For now, though, athleisure seems to be the trend to pick up on.